CHOLA MS

THE BRIEF/

There are more than 50 insurance companies in India. CHOLA  MS  is one of  the trusted competitive brand which offers a wide range of insurance products. For the campaign on new normal and new challenges related to public health, CHOLA  MS wanted to communicate their customized products and features in a more engaging and surprising way.

STRATEGY/

SYU collaborated closely with JWT and Lemurian, to bring an animated series of films to life. In the whole series, Flexi Man as an animated character attempts to showcase the features like – affordable and convenient instalments,  100% recharge benefit in case the same
illness repeats within the same policy period, 100% restoration benefit in case of a different illness  in a more engaging pattern. The nuances of complicated health issues are simplified visually for an easy understanding of audiences across India.